content marketing technology vs thought leadership marketing

The Power of Thought Leadership Marketing

Why Thought Leadership Should Be Central to Your Content Strategy While content marketing is essential for companies in all industries, I believe nothing pulls in leads and boosts long-term return on investment like a well-planned thought leadership marketing strategy. Nearly 90% of C-level decision-makers say thought leadership content influences their opinions of a company, according […]

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connection economy as explained by seth godin

Thriving In The Connection Economy – Seth Godin

How to Get Your Ideas to Spread In The Connection Economy I came across an insightful presentation by Seth Godin and found it captivating and so relevant to our concept of building thought leadership through brand publishing. Summary: The main ideas are that marketing is changing radically, and we need new approaches focused on connections […]

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